Tucker's ALP and Gopuff Launch 'Instant Delivery' Partnership
Issue #273 | Because he's awesome
Hi! We have some news from headquarters….
Tucker Carlson's ALP has officially partnered with Gopuff to launch a new instant delivery feature via ALP's website.
ALP Supply Co. will be using Gopuff's new "Powered by Gopuff" technology to help ALP customers get D2C orders faster than ever before.
After a wildly successful launch, Tucker's ALP will now offer customers the ability to order ALP's nicotine pouches and get them delivered almost instantly through Alppouch.com's "Instant Shop," which leverages Gopuff's 200+ micro distribution centers across the United States.
"Our new partnership with Gopuff is designed to put the customer first and to make ALP accessible to more adult American consumers than ever before," said ALP Co-Founder Tucker Carlson, "Now you can scratch that itch with the ultimate fix, which is ALP!"
The partnership is the first of its kind for a nicotine pouch brand and is representative of the customer-centric approach ALP is taking with its rollout.
The partnership intends to combine Gopuff's revolutionary new CPG technologies with ALP's fast-growing oral nicotine products to deliver an enhanced customer experience.
ALP offers a premium, nicotine alternative that delivers a smooth release of nicotine, allowing users to enjoy a discreet and satisfying experience without the mess and odor of traditional tobacco products.
Ok… Let’s Just Make It an All Nicotine Pouch Issue! / Of Note
* A few snippets from Politico’s very good article about the Tucker-Nicotine connection.
How Tucker Carlson’s Nicotine Pouch Became the Latest Front in the Culture War
Largely on the strength of Carlson’s endorsement, tobacco-free nicotine became a cause célèbre among conservative influencers and Republicans in Washington, where it is increasingly common to spot the circular outline of a Zyn tin lining the pockets of Republican members of Congress and their young staffers.
The pouches — dinner-mint-sized sacs of nicotine salts that are placed between users’ lips and gums — promise the stimulant effects of nicotine without the health effects of traditional tobacco products, and come in a range of flavors like mint, coffee and cinnamon.
Carlson’s public love affair with Zyn was, in the end, short-lived. After his dust-up with Zyn, Carlson undertook an equally ferocious campaign against the brand, denouncing it as a product “for women and liberals” and drawing attention to the fact that employees of its parent company, Philip Morris International, had donated to Democratic political candidates.
In late 2024, he announced his plans to launch ALP as a 50-50 joint venture between the privately owned Tucker Carlson Network and the publicly traded company Turning Point Brands (no relation to Charlie Kirk’s organization Turning Point USA).
The new pouch is named for the European mountain range — because it’s “clean, crisp and [there’s] something about a little bit of elevation that’s good for your head,” Carlson told me — and its branding relies heavily on Carlson’s public feud with “the brand that starts with Z,” as he now publicly refers to Zyn.
In one promotional video for ALP, posted to social media in November, Carlson plugged his product by shooting a tin of Zyn with a shotgun.
And! In case you missed it back in December — Here is our write-up of the ALP launch party; lots of good photos and details on the festive and fun ALP launch party.
Tucker and Friends Whoop it Up at the ALP Launch Party
Hello everyone! Happy Monday ….. We begin a new week of Tucker goings-on with a review of the festive and fun ALP launch party.
Back tommorow with a new TC interview to discuss and spotlight.!!
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Thanks, and have a great day!
Thank Jesus he’ll never be president
Don’t like him anymore. His business not to like Pierre Pollievre for his stance on Canada vs Trump, but I hate all the lies he upheld in his character assassination.